Hello and welcome to this one-woman pop-up lifestyle store!

That woman is me. Aina for short, Aina Maj if you want to impress me.
Half Belgian, half Swedish. Holistic Nutritionist & Yoga teacher. Nature lover. IG addict.  --> @ainamaj :)

I have a fond love for businesses who produce fairtrade and/or ecological products in sustainable ways, 
I get inspired by those who, with their businesses, empower others,
and find great pleasure in discovering gems that improve my own lifestyle & reduce my footprint, and to share them with others.

Finding "the perfect product" isn't always easy ... so I try to find the correct balance between what's absolutely essential and what's possible, and present you with a selection of my discoveries.


Founded on the beautiful baltic island of Gotland, Sweden in 2014 after reading a book about the dangers of plastic, right now operating from Harrogate, North Yorkshire (UK).



Always looking for ways to expand, please do share your favourite eco-consious brand with me!
If you own your own brand and want to get in touch, please do!

Why not today?


//Aina

shop@ainamaj.com